Edwin Lo  |  Multimedia Designer

Digital Marketing

As a multimedia designer at RFI Asia, I have created social content for brands such as HSBC, Lee Kum Kee, Prudential and Swire Properties. I also worked with art directors to brainstorm and propose campaigns to clients, as well as assisted in video/photo production by providing storyboards and art direction.

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Storyboard proposed to client for promoting HSBC Hong Kong’s Mobile Banking app.

One of the three videos that was published as Facebook and Instagram ads.

Another video created for launching the app’s lucky draw.

Motion graphic video for promoting Rock the Originals, Pacific Place's event which showcased a hundred pairs of rare sneakers.


GIF for Nike’s Air Zoom Mariah.


One of the 250+ infographics created for the Prudential Relationship Index (PRI); the index measures how satisfied people are with their relationships.